Supporting the team at this L’Oréal-backed e-commerce platform with improved product descriptions and SEO articles for product launches and campaigns, I worked on brands such as Kiehl’s, Aesop, Medik8, SkinCeuticals, and La Roche Posay. Brand pages were brought to life and email subject lines zhushed for increased engagement.
Producing conversion-focused copy aligned with brand voice and messaging strategy.
Refining marketing materials and assets for consistency across all touchpoints.
Creating educational content on skin and hair, driving engagement and conversion.
SEO-optimised copy for category and landing pages to improve search rankings.
Product descriptions, key benefits, and expert tips for skincare and haircare routines.
