Working with the team to produce a series of CRM emails that persuaded first time users to download the app and continue using JustPark by understanding the advantages. I collaborated with the designer to create words and images that worked in harmony. Revenue per customer increased by approximately 13% following the launch of the new customer journey emails. Designing and writing a selection of pop-up exit modals (which appeared on screen when customers stayed for a length of time on the booking page) encouraged completion of purchase by 6%.
Providing copy for campaigns such as Go Touchless (B2B) which helped car park managers and local authorities move swiftly to implement a contactless system for car parking payments at the start of the Covid-19 pandemic. Also comms on free parking and discounts for NHS staff.
Updating paid ads according to feedback from analytics, writing SEO blogs about parking and driving based on search trends, re-writing website copy using fresh tone of voice.
Supporting on the launch of Monthly Saver (B2C) the long-term parking solution to help customers find a reliable parking space near home, work or the train station. This involved working with both the product team on UX copy as well as the marketing team on product page content and SEO blogs about the benefits of Monthly Saver.
